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The CURL UP product line is formulated with an acid pH in order to seal the cuticle after the shaping treatment. In addition, it incorporates quaternized honey that deeply moisturizes the fibers and repairs damaged ends. This essential ingredient adheres to the hair by means of its electrostatic charge, which allows it to work effectively on the fibers to make hair smooth and shiny. It has also been found that honey protects against excessive and repeated exposure to heat from dryers.